NEWS

Relativity Media AND Relativity REAL Team Up With Jay Blumenfield And Tony Marsh

01.22.2009

Ryan Kavanaugh, Relativity Media, and RelativityREAL, the reality/alternative television arm of Relativity Media, have signed reality TV veterans Jay Blumenfield and Tony Marsh to a multi-year overall deal, RelativityREAL CEO Tom Forman announced today.

"We're thrilled to have Jay and Tony join RelativityREAL," said Relativity's CEO, Ryan Kavanaugh. "Relativity is committed to growing this part of our business by continuing to partner with great independent producers like Jay and Tony. Today's announcement complements the terrific work Tom and his team have been doing since we started this venture."

The Blumenfield and Marsh deal marks the first overall for RelativityREAL, since opening its doors six months ago. In that short period of time, RelativityREAL has sold more than a dozen pilots and series to broadcast and cable networks, making it one of dominant players in the reality space.

"Jay and Tony are creative, experienced and entrepreneurial - that's the perfect mix for a fast-moving company like ours," RelativityREAL CEO Tom Forman said. "There aren't a lot of producers out there with truly original ideas, plus the skills to execute them. RelativityREAL is committed to offering top creators the financial and creative resources they need to make the best shows on television."

Under their Jay & Tony Show banner, Blumenfield and Marsh have produced two seasons of "Here Come The Newlyweds" for ABC, "High School Musical: Get in the Picture" for ABC, "Tuesday Night Book Club" for CBS, "Tourgasm: The Dane Cook Project" for HBO, "Family Business" for Showtime, as well as several other series for Spike, VH1, MTV, Bravo, E!, and OLN.

For Blumenfield and Marsh, the deal was brokered by attorneys Jeanne Newman and John Farrell of Hansen, Jacoboson, Teller, Hoberman, Newman, Warren & Richman, as well at UTA partner Michael Camacho.